Why Starbucks Is Good…

Choice. What is choice? To most of us it is simply the act of picking out alternative courses of decisions and actions. We believe that by giving ourselves a choice we are perpetuating our own freedom in life…that our life is controled by our own actions.

But the choices that we know are just illusions.

We would think that by making choices at least we won’t feel so bad when we have no where to go, but the truth is choice are here for one thing. To offer something that would make our otherwise boring lives more interesting than it already is. Half the time we don’t know why we have choices. The worst part is…given everything we have today.

Choices mean nothing to us.

When you think about it…in the end…most actions that you come across will be the one you pick for being you. That “choice” of yours is a mere reflection of the person you are. More often than not…unless someone gives a second opinion, you’re going to be doing the first “option” you thought off.

Not much of a choice now is there?

We are slaves to our indecisiveness and lack of self. We like to believe that our own choices are keys to escape the mundane existance of otherwise boring repetition. How could we ever know what we want for ourselves when we don’t know who we are anyway? How could you expect to make a choice when you don’t know what you want in life, who you are in life?

Fortunately for us civillisation has given us the solution to our problem with indecisiveness.


That’s right. When you come to look at it this way. This consumeristic cancer has given people with no decision making ability to make 5 to 6 different decisions to buy one cup of coffee. Decaf, Tall, Short, Latte, Grande, Mocha, Double Expresso…and the list goes on and on. So people who don’t know what they are doing or don’t know who they are…can, for 10 bucks not only get themselves a drink but also an absolute defining sense of self.

Does that make any sense to you?

I don’t know. It makes sense to me.

So the next time you go to Starbucks or something like it. Take a moment to look through the horrendous amount of choices it gives you and ask yourself.

It this really what I want?

Go figure.

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