I’ve been blog surfing around again trying to come up with new ideas for a project I’m working on and I stumbled upon this this article here and here which writes about the “Syntagma Theory” and how the blogosphere is divided into three distinct groups that are:
- Primary – Consisting of blogs that talk about random everyday things in their lives. Connected and split to and from each other like how friendships and enemies are made in real life.
- Secondary – The comercial blogs. Blogs that aim to tell the public about a product or system that they are selling.
- Tertiary – The “serious” bloggers, the bloggers that talk about the system that makes the blogosphere. The bloggers that “talk endlessly about the blogsphere”. Bloggers that help build a system that makes the blogsphere.
Now it’s pretty interesting to relate this to the what I know of the blogosphere that I inhabit at my part of the blogging world. The Malaysian blogosphere by itself is pretty big, so big in fact that it’s really hard to say and keep track of just how many blogs are there out there. On one hand you got your normal ones that run on things like Blogger, WordPress and Movable Type which are easy to keep track off. Then again, the majority of blogs out there run on things like MySpace, Friendster and Multiply and that just completely…well…the scale is just too big.
Way too big.
So what you end up with in the end is a fractured blogosphere that consists of niches running all over the place. Each and everyone connected to each other by the likes and dislikes that they have for something. Each and everyone blogging for their own reason or because blogging has become a fad to them that they are trying out. So what’s my point? Simple.
Enter Project Petaling Street.
Now, to those that still don’t know Project Petaling Street also known as PPS is described as a “blog-tal aggregating content from a cross section of Malaysians being Malaysian”. Your basic metablog with the Malaysian blogosphere in mind where anyone can basically ping their blogs to the site to make their posts known to the community.
The idea here is that you can create a blogosphere community whereby no one is an island and all bloggers can congregate together. The idea is sound and when you think about how the Syntagma Theory’s Tertiary blogosphere applies here, it asks a good question.
Is PPS part of the tertiary blogosphere?
After all, it is a blog for and about blogs.
Then it might not be a little off for me to say that in that part, PPS is an eventual failure.
In the recent months in which PPS has had its boost of blogs pinging to it, it has become increasingly clear that on some certain level there is a sense disconnection from what PPS could have been. No longer was it a point in whereby blogs could be recognised for their content, but it became a place where blogs could increase their traffic with the use of certain keywords at the right point in time.
Going back to the point of failure, I’m not sure whether PPS realises its place in the blogosphere or not, but the system was already poised to be something greater than just a place where blogs can ping to it. It has become a hub in whereby blogs are recognised for their posts and as such should evolve to keep up with the changing fluidity that the blogosphere has become. But it hasn’t.
And that is its failure.
As much as people are going to say that blogs are still blogs. There at least has to be some growth qualitatively rather than just quantitatively. PPS could have been that hub in whereby the Malaysian Blogosphere, not just the niche that pings to PPS could be recognised and read by the public. It could be the focal point whereby we all learn that it isn’t hits that make up a good blog but the amount of people who return no matter what because they know you made sense.
Because there are people out there that make sense.
Now, as it is…there is no end to the amount of people in Malaysia who make up the Primary Blogosphere. But with all out amount of bloggers, let’s at least have those of us who grow and take up the responsibility of making up the Tertiary part of the blogosphere.
I don’t want to see our side of the blogging world stagnate under it’s own sense of false pretenses and oversensationalistic gossips and heresays. Let’s at least make something that can redefine our own sense of individuality as blogs that have a point. Let’s at least bring blogs that have those point to the rest of blogosphere.
It’s time to evolve and reinvent the blogosphere we know into something better than walking away because it has become what it is.
In that even failures have their purity of ideal.
Don’t lose that focus.
We’re going to need it to build that next generation.