For most of us, our blogs are our hobby. But like all hobbies, they can be a wither away with time or they can launch ourselves a career. The only difference is how much you really invest in that hobby. The thing about blogs and blogging is that, for the most part, people don’t realize that it takes a lot of effort to make things work.
But that is the state of the blogosphere today. People doing things, wanting things, without realizing how it affects others and how much your have to put before it becomes viable. Let’s give a good example of that and Lorelle sums it up pretty nicely.
Once you put an ad on your blog, it becomes a business. If you want that business to succeed, you must treat it like a business.
It’s a simple yet precise summary of my point. If you expect to take things like ads on your to the next level, you got to invest time and thought in it. The sad thing is that a lot of people don’t bother with it. They simply swarm the community with pointless unoriginal posts, themes peppered with ads and poor viral marketing to get money off their advertisers. To which end, ads on blogs have become a plague in which a lot of us try very very hard to avoid. The quality of it within the sphere degrades and that creates a lot of bad blood towards people who work hard to run it like a business.
Situations like this exists in communities that are made up primarily of end users. People that follow the crowd rather than find the means to come up with their own ideas or voice. Again, the sad thing is that it can’t be helped. Most bloggers seem to lack foresight and would rather take the easy way out. That comes at a price. It’s a big world out there and no one cares about just being part of the crowd.
So for people like myself whose reasons extend to finding a voice that can reach out to as many people as we can. Some things take time, patience and a lot of hard work. Like any hobby, I have spent money in it. I have picked up the necessary skills to achieve whatever I lacked to begin with and I have invested a considerable amount of myself finding what works best between myself and the people I would like to reach. If that isn’t part of the recipe for a business investment, I don’t know what else is.
There are the occasional pitfalls and naysayers along the way. There are days when I still feel that no one is listening to whatever I have to say. There are days when I know that my voice isn’t being heard. But all of that comes with everything we do. There are the up and downs and the point really is keep working on things that have proven successful.
If something hasn’t worked, then try something new. Try something you haven’t done before. Try at it until you find something that no one else can imitate. By then, you won’t need a signature at the end of your post to tell people that it’s your work. Your words, your voice will be your signature and people will know it wherever they go.
Of course, it all starts when you mean what you say. It all works when you do what you mean to do. There are those of us that blog ask what others can do for their blog and those that ask what their blog can do for other. Just like everything in life, you get what you pay for.