Why Social Networking Can’t Benefit Most Blogs

Before blogs were the next big thing, social networking was just a name unheard by everyone. A place where you can keep track of your friends and find them when when necessary. Nowadays, you can’t mention blogs without mentioning social networking because, face it, it was a good idea to begin with and anyone who wants to market their blog out there knows that the best way to go about it is by gathering everyone into one spot and having your blog right there for all to see.

Now social networking has always been a failure for me. Why? Because the thing about social networking is that you have to put in a lot of effort into marketing whatever you want to market, which in this case is your blog. People like me who don’t exactly have that much free time on our hands and would otherwise spend more time doing things more related to their lives, don’t have the luxury interacting with people on other sites. Some of us already have time issues interacting with people on our own blogs.

Then of course yes, there are social networks that tend to make things easier to blend both blogging and socializing into one. The other catch is that because of the number of people with so many social networks, it’ll be hard for them to sieve through the amount of people trying to market their blog and get to yours. Most people aren’t that stupid, they know a good deal when they see one and because of that, it’s hard to just add yourself into a social network and hope people will come in. It all goes back to putting a lot of time and effort into marketing yourself. The very thing some of us are pressed for.

So while others can easily reap the benefits of social networks, it’s not exactly an easy thing to do given the multitude of social networks out there and the upkeep you need to maintain the steady flow of people to your blog. For the most part, we just don’t have enough time. Unless you are some thick skinned ham without a trace of shame, you can juggle them all without any trouble.

But there is one thing people shouldn’t overlook because your blog is its own social network. Even if the numbers are incomparable to that which you get from social networking sites, the main purpose has always been to develop a relationship with your readers or potential readers. That’s why it takes so much time to just maintain a blog much less your content on other sites. It all starts with what you have to offer and how you offer people. You don’t really need other social network sites to market the person you really are. After all, as Liz Strauss has proved before.

Good blogs talk to their readers. Great blogs empathize with them.

7 thoughts on “Why Social Networking Can’t Benefit Most Blogs

  1. You’re so right. Your blog is its own social network, and in your case, that’s exceptionally true. It tugs at the heart and taps at the brain making me invest with my whole self. It’s a good thing you exist exactly as you do.

    Thank you for thinking I do something right. The feeling is ever so mutual. I mean that.

  2. Not only are you right… you forgot something.

    One of the first things bloggers do with their social networks, is syndicate their content out to all their networks–myspace, virb, facebook, etc.–but it doesn’t draw people to their site. That’s because on each network, each of your syndicated posts has it’s own comment form within your profile pages.

    The only thing this accomplishes is to fragment the conversation, if it indead creates a conversation on the network. I think we need to evolve a twitter-like feed that only tells the networks that a new post is up on our blog, driving people to our site to see the content.

    And if they like the content, they can add the feed directly from the site, allowing them to bypass the network in the future to see what’s new.

  3. I’m not into a popularity quest having always preferred a personal touch. I treat my blog as my home. Visitors are made welcome and I make one on one conversation. Much preferred to loud parties where people come to be seen.

  4. Liz: Thank you for your kind words as well. Your blog has given many people, myself included, inspiration and ideas to pursue what we want out of our blogs. If anything, yours gives a focal point for personal bloggers like me a chance to show that we’re not just the underdogs and that we can give something to the public.

    Lisa: The thing is that the integration of Twitter-like systems into social networks, it still doesn’t discount the possibility that people will look it over because other people do it as well. Presence is always noticed when you’re actually there to promote it.. Otherwise, it’ll just be a couple of words that people will pass on by.

    ChickyBabe: I like parties where everyone is heard and no one has to fight for it. The personal touch that we all can contribute as opposed to what you call the ones where people want to be seen. The catch-22 is that for that to happen, you need to have a reason for people to come. A party without good company (and the occasional booze) isn’t much of a party at all.

  5. I really liked it for my own writings, thanks for sharing, I do agree sometimes you see we get so involved in our virtual life we forget who we ourselves are in real…

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