It's about time I finally talk about Google's Page Rank because face it, even if you don't care about it, you have to at least gotten wind of the news that Google's been playing around with it so much, that half the people are angry and afraid while the other half take this chance to ask "so what's this page rank I keep hearing about?".

To be honest with you, I can tell you that no one really knows what page ranks really do and if they made any assumptions, no one really knows how this beyond top secret rank algorithm is formulated. What I do understand is that because there are no standards in actually determining a popularity of a site, the Page Rank is like the thing to look at to determine just how big a honcho you are. For people subscribing to the western capitalists ways, that means more chances for advertisers to pay you money for their adverts.

The problem with this lies in the fact no one really knows how to really influence a page rank. For a long time now people have been assuming that it's all to do with the links and have gone to great lengths to game the system this way. I call this the "stupid-spam-gaming" method.

What people have done is essentially created a whole host of ways to get "legitimate" inbound links, all under the assumption that links make the page rank. But does it really? I mean, who told you that it matters? The same people that created it? I don't think so.

Before people start jumping to conclusions on the whole thing, stop and consider this. Page rank fluctuation affected more than just sites that have paid links. There is more to this than just Google going out to get you. Think about that.

What's really more amazing, like Scrivs pointed out, that the news that reverberated throughout the net regarding the sudden iffy page ranks is more important than all other pressing news out there. Forget fires, child kidnappings, wars, murders and alien landings. The moment your page rank drops, it's suddenly Armageddon. It's so pathetic, I really don't know whether to laugh or cry.

Again, personally I don't care one way or another. I like to know that I'm doing something right and that revolves around what I've been writing. If I can survive without the icing on the cake that is my PR5, then why not? The people that know how to turn their blogs into a business know that there are more important factors to earning a revenue than just all these stats and rankings. It has to depend on what you write and what you can offer to the public, as opposed to cashing things in without a care for your readers.

If things like this wake up the cesspool of a community that are blogs that care only about money, I say kudos to you Google for doing something about it.